How Millennials Are Changing the Face of Conventional Philanthropy

June 22, 2011

We're attending the Millennial Donors Summit today -- perfect timing to share this blog post from Gen Y-er Reilly Kiernan about the world of giving among this generation.

"Facing the Future: Millennial Philanthropy" (From Philanthropy News Digest)


Before I started working at the Foundation Center, the word philanthropy conjured up a particular image in my head: rich (usually white) men of a certain age who’d made millions of dollars in business and could afford to give, on a large scale, to charities and institutions of their choosing.

One of the biggest lessons I've learned during my fellowship here is that philanthropy is much more complicated and dynamic than that. Generational change, economic disruption, globalization, and technological developments have all contributed to the emergence of a more global and collaborative philanthropic sector.

In a recent guest post at the Social Citizens blog, Andrew Ho, manager of global philanthropy for the Council on Foundations, argued that the "acceleration" of global philanthropy is very much linked to the rise of the Millennial generation:

"It is no coincidence that the rise of global philanthropy mirrors the growth of the Millennial generation. Millennials are more connected, cognizant, and committed to tackling society’s ongoing challenges of a global scope than any generation before them...."

It is no coincidence that the rise of global philanthropy mirrors the growth of the Millennial generation.

...In thinking about how my generation approaches philanthropy differently than previous generations, I came up with a list of three ways Millennials are changing the face of the field:

1. Everyone can participate. Millennial philanthropy could not be further from my previously uninformed notions of philanthropy as a rich, white man's game. With the influx of younger people into the field, philanthropy is becoming more diverse in terms of gender, race, and geography. And the rise of crowdsourcing as a strategy means you no longer have to be a high-net-worth individual to participate; when crowds are mobilized, every donation counts...

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